With FacebookHowever, it is roughly based on gender, age, and attributes.
are a setting that can be expected to be effective if you have a specific list and can run based on it . You can upload your list to Facebook and specify the users you want to promote to.
This curriculum explains
What is Facebook Custom Audience?
Targets can be specified from a specific list
On the other hand,is a function that allows you to target your audience based on the list you have. For example, if your company has a list of 100,000 email addresses, you can pinpoint advertising to users who use Facebook.
Lists that can be specified with custom audiences
On the other hand, you may be reluctant to send your email address to Facebook.
So, in addition to email addresses, you can create a list using the following methods.
Custom audience example
for Facebook , the following examples exist for lists other than email software.
If a user views a provider’sfor that company will be displayed. This is a case where the user saw the above-mentioned “ If you insert a specific code issued when setting up
This is also called, and its use is spreading not only on Facebook but all over the world. By being able to specify a more specific target, expression of can also be made with them in mind .
Setting up custom audiences for Facebook ads
Setting upThis article will show you how to create a basic list of email addresses.
STEP1 Prepare CSV file
Prepare afile with one email address per line . This is a so- called V file, and it can also be created using EXCEL.
When uploading to Facebook, you need to use a text editor to change the character encoding to UTF-8
STEP2 Upload to custom audience
On Facebook, openManager, click Audiences on the left side of the screen, and then click Create
ForV files, select “Data File Then enter the required information on the screen that appears.
Make the name and description easy to understand, and upload the prepared
Expand your reach with lookalike audiences
are a way to specify targets more specifically using a list you own. However, depending on the number, you may be narrowing down your target audience, which may be a little unsatisfactory in terms of acquiring new customers.
In such cases, there is a feature called similar audiences that creates a list of users with similar attributes based on existing lists that include
Lookalike audiences can be created from Audiences inCreate a list based on pre-created audiences or users who have liked your Facebook
As shown in the image above, you can make adjustments to “broaden your reach” and create a list that is relevant and more likely to be seen by new users.
It’s a good idea to use lists differently, using