Consent Mode for Google Tag Manager was announced at Google Marketing Livestream 2021. This function itself has been described on Google’s official help page for about a year, but I think …
Technology
This time, I will talk about the Facebook Pixel, which is important in implementing Facebook ads. Actually, I would like to talk about how to install this Facebook Pixel on the …
In the previous article, I wrote that “GTM containers with a small number of variables compared to the number of tags and triggers have poor maintainability”. In this article, in …
In addition to “getting directly from the management screen” and “getting it using Ads API/Script”, there are “directly exporting to BigQuery” for Google Ads report data. “BigQuery” sounds like a difficult …
How to decide the design of the web application? 9 necessary skills and 4 reference sites
There are probably many people who want to learn web applications, especially those who want to become front-end engineers or web designers. When experts and professional engineers talk about web …
Many people use the technique of using a data layer variable called “dataLayer” to link data from HTML to Google Tag Manager. However, I don’t really like the trend of …
Introducing the points when creating a template in Excel format to be used on the FAQ site!
FAQ pages, which are being introduced on corporate websites, are a means of quickly solving customer questions and unclear points. However, if the quality of the FAQ is not high, the …
How can a “recommendation engine” that enables proposals tailored to customers be used in business? In this article, we will explain how to use the recommendation engine in business, use …
Update store strategy that relies on intuition and experience with people flow data!
Corona’s misfortune has changed people’s behavior greatly. The change in people’s behavior is also having a major impact on store management strategies in the retail and restaurant industries. From 2022 …
Use the safe business version of LINE to actively interact with employees!
With the spread of the new coronavirus infection in 2020, telework, including working from home, has rapidly spread. One year has passed since the first state of emergency was declared, and …