Retail IT use case: What is McDonald’s next-generation store and customer tracking method?
McDonald’s, a major hamburger chain, is leveraging IT and digital technology to introduce innovative services one after another. As part of this effort, we acquired a large IT company in 2019.In Japan, we are also introducing “next-generation stores” that offer a more comfortable store experience. What kind of digitalization is McDonald’s promoting? table of contents McDonald’s initiatives…