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How can a “recommendation engine” that enables proposals tailored to customers be used in business? In this article, we will explain how to use the recommendation engine in business, use examples other than EC sites, and the advantages and points of introduction. An overview of recommendation engines and how they are used in business Even…
In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators related to these new marketing methods. Here, we will explain the meaning of LTV and its relationship with cross-selling and up-selling. [What is LTV (Life…
More and more companies are introducing AI (artificial intelligence) into their businesses, but what are the specific effects? In this article, we will explain the advantages and success stories of introducing AI (artificial intelligence), the points to note and disadvantages when introducing it, and the process up to the introduction. [What are the 5 benefits…