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In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators related to these new marketing methods. Here, we will explain the meaning of LTV and its relationship with cross-selling and up-selling. [What is LTV (Life…
Marketing automation is an indispensable tool for automating marketing activities and improving productivity not only in marketing but also in sales activities. Marketing automation has become known in Japan, but when it comes to considering its introduction, there are so many types that many people may be at a loss as to which one to…