Did you know that Google Analytics has a plugin function? In fact, the implementation of the tracking code side of various functions such as “display advertising function”, “e-commerce function”, “extended link …
Technology
Scrolling tracking is one of the Event Tracking that is well implemented in Google Analytics. And most of them are based on scrolled percentage implementation. In this article, I will …
A new Google Analytics book was released on October 29, 2019. The publisher is SB Creative Co., Ltd., and it was written by four people belonging to NRI Netcom Co., Ltd. NRI …
The number of people using custom dimensions, which is one of the new features of Universal Analytics, has gradually increased. I think that the number of sites that set internal data …
I want to track the scrolling status using Google Analytics event tracking. Such needs have been appearing for several years, and as a solution to this, I think most people are …
It’s been nearly a year since the new gtag.js tracking code interface was released. On the other hand, Google Tag Manager still does not support gtag.js, so I think there are …
In an article the other day, I wrote a trick to avoid more than 95% of Google Analytics referrer spam, and I received more response than I expected. We received many comments that it was difficult …
The Google Tag Manager interface was revamped on August 30th, 2016. However, at first glance, it seems that “containers” have simply changed to “workspaces.” However, when you actually try to create tags, …
In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators …
Focusing on Google AdWords, for mobile devices, it is possible to distribute advertisements by OS, device model, and network. However, for desktop terminals, surprisingly, it is not possible to distribute advertisements …