What is the difference between OMO and O2O? Also explains the difference from omnichannel
OMO (Online Merges with Offline) is a management strategy and marketing measure that is currently attracting the most attention. Regardless of the boundaries between online and offline, we focus on UX (customer experience), aggregate all consumer behavior as data, and develop marketing measures to improve UX.This measure began around September 2017 and was proposed by Li Kaifu,…