marketing

In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators …

In today’s market, where customer needs are diversifying as technology advances, it is not easy to differentiate yourself from your competitors. Therefore, “marketing” is important to be a company chosen by …

A good marketing strategy is essential for the continuous growth of a company. In recent years, there has been an increase in the number of cases where AI is introduced …

Marketing automation is an indispensable tool for automating marketing activities and improving productivity not only in marketing but also in sales activities. Marketing automation has become known in Japan, but …

In recent years, as consumer preferences have shifted from “consumption of goods” to “consumption of experiences”, emphasis has been placed not only on the value of products but also on …