marketing

Redirection by JavaScript seems to be simple, however there are typical mistakes users tend to make. They make it difficult to access analysis in Google Analytics. It is my intention …

It’s been a little over a week since Pokémon GO was released, and as a result of an increase in the number of users seeking more “real-time information,” I predict …

In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators …

I often see cases where people involved in web marketing are not familiar with the technical field and use technical terms with a vague understanding. In this article, we have summarized …

In today’s market, where customer needs are diversifying as technology advances, it is not easy to differentiate yourself from your competitors. Therefore, “marketing” is important to be a company chosen by …

Some of you may be considering introducing a recommendation function. “Recommendation CTR” is one of the indicators that you should know because it leads to an increase in your company’s sales. …

A good marketing strategy is essential for the continuous growth of a company. In recent years, there has been an increase in the number of cases where AI is introduced …

Marketing automation is an indispensable tool for automating marketing activities and improving productivity not only in marketing but also in sales activities. Marketing automation has become known in Japan, but …

In recent years, as consumer preferences have shifted from “consumption of goods” to “consumption of experiences”, emphasis has been placed not only on the value of products but also on …