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In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators related to these new marketing methods. Here, we will explain the meaning of LTV and its relationship with cross-selling and up-selling. [What is LTV (Life…
In today’s market, where customer needs are diversifying as technology advances, it is not easy to differentiate yourself from your competitors. Therefore, “marketing” is important to be a company chosen by customers. In this article, we will provide an overview of marketing and introduce typical marketing methods and analysis methods. Table of contents What is marketing? Typical…
A good marketing strategy is essential for the continuous growth of a company. In recent years, there has been an increase in the number of cases where AI is introduced for efficient marketing. Here, after explaining the existing marketing framework, we will introduce examples of using AI, which is attracting attention as the latest service,…
Marketing automation is an indispensable tool for automating marketing activities and improving productivity not only in marketing but also in sales activities. Marketing automation has become known in Japan, but when it comes to considering its introduction, there are so many types that many people may be at a loss as to which one to…
In recent years, as consumer preferences have shifted from “consumption of goods” to “consumption of experiences”, emphasis has been placed not only on the value of products but also on the customer experience throughout the entire process from purchase to after-sales service. In this article, we will explain customer experience, and then introduce ways to improve customer…