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I think that some of you who have upgraded to Universal Analytics have read articles such as How to display client IDs in Universal Analytics and analyze individual behavior, and have actually tried it. However, some of those who have introduced Google Tag Manager along with the version upgrade to Universal Analytics may have given up without knowing…
Are you using the web test feature of Google Analytics? I have conducted dozens of A/B tests using the web test function of Google Analytics. Regarding such a web test function, “I don’t know the details of the function”, “It takes time to create multiple pages and insert tags”, “I can only test by page unit,…
How can a “recommendation engine” that enables proposals tailored to customers be used in business? In this article, we will explain how to use the recommendation engine in business, use examples other than EC sites, and the advantages and points of introduction. An overview of recommendation engines and how they are used in business Even…
In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators related to these new marketing methods. Here, we will explain the meaning of LTV and its relationship with cross-selling and up-selling. [What is LTV (Life…
The FAQ page is a must-see on any company’s website. However, when asked, “Is FAQ an abbreviation?” or “What is the difference from Q&A?” This time, we will thoroughly explain the meaning of such FAQ, the effect and necessity of the FAQ page, how to actually create it, and useful tools. [What is the abbreviation and meaning…
Consent Mode for Google Tag Manager was announced at Google Marketing Livestream 2021. This function itself has been described on Google’s official help page for about a year, but I think it’s okay to interpret that consent mode has been officially launched again this time. In fact, in line with the timing of this event, the Google…
One of the features Google Ads launched in beta last year is Enhanced Conversions . This function is similar to the “Conversion API” in Facebook ads. This is a function to measure conversions in the cookieless era, and it is a function to improve the accuracy of measurement using not only cookies but also information close to personal information…
In addition to “getting directly from the management screen” and “getting it using Ads API/Script”, there are “directly exporting to BigQuery” for Google Ads report data. “BigQuery” sounds like a difficult method for engineers, but using ” BigQuery Data Transfer Service” makes it relatively easy to use. In this article, I would like to introduce how to set…
Focusing on Google AdWords, for mobile devices, it is possible to distribute advertisements by OS, device model, and network. However, for desktop terminals, surprisingly, it is not possible to distribute advertisements in finer divisions than that. Rather than allowing AdWords display ads to be targeted by device model or mobile operator, I would like to be…
“I want to use Gitlab in the field, but I don’t really understand” “I can’t tell the difference between Gitlab and github” Don’t you think? Now, even if you try to start studying Gitlab, you will get lost because they all feel similar. So, if you are a Git beginner, what kind of things should…