The number of people using custom dimensions, which is one of the new features of Universal Analytics, has gradually increased. I think that the number of sites that set internal data …
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Technology
According to a monthly survey article by SEM Technology, the adoption rate of GA4 has reached over 9% as of the end of September 2021. In order not to be left …
Technology
How to specify a phone number in the extended conversion tag of Google Ads?
by Yasir Aslam
One of the features Google Ads launched in beta last year is Enhanced Conversions . This function is similar to the “Conversion API” in Facebook ads. This is a function to measure conversions in …
In addition to “getting directly from the management screen” and “getting it using Ads API/Script”, there are “directly exporting to BigQuery” for Google Ads report data. “BigQuery” sounds like a difficult …
Focusing on Google AdWords, for mobile devices, it is possible to distribute advertisements by OS, device model, and network. However, for desktop terminals, surprisingly, it is not possible to distribute advertisements …
How can a “recommendation engine” that enables proposals tailored to customers be used in business? In this article, we will explain how to use the recommendation engine in business, use …
In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators …
The FAQ page is a must-see on any company’s website. However, when asked, “Is FAQ an abbreviation?” or “What is the difference from Q&A?” This time, we will thoroughly explain the meaning …
“I want to use Gitlab in the field, but I don’t really understand” “I can’t tell the difference between Gitlab and github” Don’t you think? Now, even if you try …
Consent Mode for Google Tag Manager was announced at Google Marketing Livestream 2021. This function itself has been described on Google’s official help page for about a year, but I think …