As the number of media that allows you to upload videos, such as YouTube, Facebook, and Instagram, is increasing, in-stream advertising is attracting attention. By using in-stream advertising , you can target sales and branding to …
Category:
Technology
As IT technology continues to advance, including advances in AI-based machine learning and communication technology, there is a growing trend to utilize these technologies to solve problems facing society. One example …
Technology
Retail IT use case: What is McDonald’s next-generation store and customer tracking method?
by Yasir Aslam
McDonald’s, a major hamburger chain, is leveraging IT and digital technology to introduce innovative services one after another. As part of this effort, we acquired a large IT company in 2019.In …
This time, we will explain the fairly basic content of “What is the manufacturing industry ?” You probably know that it refers to a business that makes things, but I think there are …
Technology
What is the current state of “discrimination by AI”? Introducing cases, causes, and initiatives around the world
by Yasir Aslam
One of the problems that has been attracting attention as the social implementation of AI progresses is “discrimination by AI,” in which AI makes discriminatory decisions. We cannot deny the …
The 7 QC tools are a quality improvement method that was originally born out of small group activities ( QC circle activities) aimed at improving a company’s constitution and creating a rewarding workplace …
Words such as AR and VR are increasingly appearing in various media, and these concepts are becoming widely known, but “MR” is surprisingly unknown. MR stands for the concept of “mixed …
Currently, a wide variety of initiatives are being taken everywhere to change the future of the retail industry. The Ministry of Economy, Trade and Industry is carrying out demonstration experiments on technologies …
Technology
What is the difference between OMO and O2O? Also explains the difference from omnichannel
by Yasir Aslam
OMO (Online Merges with Offline) is a management strategy and marketing measure that is currently attracting the most attention. Regardless of the boundaries between online and offline, we focus on UX (customer …
Technology
What is customer loyalty? Introducing the meaning, benefits, and specific measures for improvement
by Yasir Aslam
Customer loyalty is something that cannot be ignored when running a business. Customer loyalty can be easily determined by measuring a metric called NPS. This time, we will introduce the meaning and …