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As the number of media that allows you to upload videos, such as YouTube, Facebook, and Instagram, is increasing, in-stream advertising is attracting attention. By using in-stream advertising , you can target sales and branding to users who are previewing your video . In this article, we will introduce the types of in-stream ads , their advantages and disadvantages, and how to place them. If…
As IT technology continues to advance, including advances in AI-based machine learning and communication technology, there is a growing trend to utilize these technologies to solve problems facing society. One example of this is the “ smart store, ” and the existence of stores that make full use of technology is gaining attention in Japan. In this article ,…
McDonald’s, a major hamburger chain, is leveraging IT and digital technology to introduce innovative services one after another. As part of this effort, we acquired a large IT company in 2019.In Japan, we are also introducing “next-generation stores” that offer a more comfortable store experience. What kind of digitalization is McDonald’s promoting? table of contents McDonald’s initiatives…
This time, we will explain the fairly basic content of “What is the manufacturing industry ?” You probably know that it refers to a business that makes things, but I think there are surprisingly few people who know it deeply. In this section, in addition to the fundamental content of what a manufacturing industry is, we will also introduce…
One of the problems that has been attracting attention as the social implementation of AI progresses is “discrimination by AI,” in which AI makes discriminatory decisions. We cannot deny the possibility that AI will continue to unintentionally discriminate, such as by reading and encouraging latent discriminatory tendencies in humans through the huge amount of data…
The 7 QC tools are a quality improvement method that was originally born out of small group activities ( QC circle activities) aimed at improving a company’s constitution and creating a rewarding workplace through internal improvements. It is still recognized as basic knowledge in quality control. This time, we will explain the seven QC tools in order to properly understand…
Words such as AR and VR are increasingly appearing in various media, and these concepts are becoming widely known, but “MR” is surprisingly unknown. MR stands for the concept of “mixed reality,” and its use has already begun in the manufacturing industry . table of contents About Mixed Reality What is the difference between VR and AR? How…
Currently, a wide variety of initiatives are being taken everywhere to change the future of the retail industry. The Ministry of Economy, Trade and Industry is carrying out demonstration experiments on technologies such as “Dynac Pricing” and “ Electronic Receipts ” to realize smart stores , and private companies are also conducting demonstration experiments on smart stores that make full use…
OMO (Online Merges with Offline) is a management strategy and marketing measure that is currently attracting the most attention. Regardless of the boundaries between online and offline, we focus on UX (customer experience), aggregate all consumer behavior as data, and develop marketing measures to improve UX.This measure began around September 2017 and was proposed by Li Kaifu,…
Customer loyalty is something that cannot be ignored when running a business. Customer loyalty can be easily determined by measuring a metric called NPS. This time, we will introduce the meaning and types of customer loyalty, as well as specific measures to increase it, in order to turn customers at various stages into “most important customers.” table…