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At present, when interpreting the measurement results of X-ray absorption spectra, a calculation method called first-principles calculation is often used. First-principles calculations, however, are very complicated and take an enormous amount of time. If it were possible to directly estimate the properties of compound structures from the results of X-ray absorption spectra without using first-principles calculations, it…
Focusing on Google AdWords, for mobile devices, it is possible to distribute advertisements by OS, device model, and network. However, for desktop terminals, surprisingly, it is not possible to distribute advertisements in finer divisions than that. Rather than allowing AdWords display ads to be targeted by device model or mobile operator, I would like to be…
In addition to “getting directly from the management screen” and “getting it using Ads API/Script”, there are “directly exporting to BigQuery” for Google Ads report data. “BigQuery” sounds like a difficult method for engineers, but using ” BigQuery Data Transfer Service” makes it relatively easy to use. In this article, I would like to introduce how to set…
One of the features Google Ads launched in beta last year is Enhanced Conversions . This function is similar to the “Conversion API” in Facebook ads. This is a function to measure conversions in the cookieless era, and it is a function to improve the accuracy of measurement using not only cookies but also information close to personal information…
Consent Mode for Google Tag Manager was announced at Google Marketing Livestream 2021. This function itself has been described on Google’s official help page for about a year, but I think it’s okay to interpret that consent mode has been officially launched again this time. In fact, in line with the timing of this event, the Google…
The FAQ page is a must-see on any company’s website. However, when asked, “Is FAQ an abbreviation?” or “What is the difference from Q&A?” This time, we will thoroughly explain the meaning of such FAQ, the effect and necessity of the FAQ page, how to actually create it, and useful tools. [What is the abbreviation and meaning…
In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators related to these new marketing methods. Here, we will explain the meaning of LTV and its relationship with cross-selling and up-selling. [What is LTV (Life…
How can a “recommendation engine” that enables proposals tailored to customers be used in business? In this article, we will explain how to use the recommendation engine in business, use examples other than EC sites, and the advantages and points of introduction. An overview of recommendation engines and how they are used in business Even…
Programming is gaining attention and popularity. Some people say that they want to try it, and some people say that they are not interested in it. Programming is said to be good and bad. Let’s take a look at five traits common to people who are said to be unsuitable for programming. It is said…
We are now in an unstable social situation with a series of natural disasters, tensions between nations, and a global epidemic of infectious diseases. Under these circumstances, how should a company manage and operate its supply chain to continue stable production and supply? This article describes the supply chain and how to manage it. Table of contents What…