What is Measurement tag customization? Learned from open source web analysis tools

What is Measurement tag customization? Learned from open source web analysis tools

When it comes to web analysis tools, Google Analytics and Adobe Analytics are said to be the two strongest, and Google Analytics is used on many sites, especially due to the existence of a free version of the service. However, there are many other web analytics tools out there. Here, I would like to take up…

What I learned after collecting GA beacons sent by my browser ?

What I learned after collecting GA beacons sent by my browser ?

Google Analytics allows you to add various customizations to your tracking code. Although the degree of freedom is high, there are few opportunities to know what other people and other sites are implementing. However, the only way to know is by looking at the beacons that are actually being sent to Google Analytics. In this article, I…

What are the improved view filter settings when cross-domain tracking?

What are the improved view filter settings when cross-domain tracking?

It’s common to track multiple domains or multiple subdomains with a single Google Analytics property. In such cases, the normal page report only displays the page path part, and it is not possible to determine which domain’s page view is being viewed on the report screen. To avoid such problems, it is common to set a view…

How Spreadsheet add-on to easily use the Measurement Protocol?

How Spreadsheet add-on to easily use the Measurement Protocol?

In April 2017, we released ” GA MP Tools ” as an add-on for Google Spreadsheet. This tool is a tool that allows you to send hit data to Google Analytics using the Measurement Protocol by simply creating data on a spreadsheet and clicking the “Send” button from the menu. In this article, I would like to introduce examples…

How to set client id for custom dimension in AMP Analytics?

How to set client id for custom dimension in AMP Analytics?

The method of setting client IDs and timestamps in custom dimensions in regular Google Analytics and analyzing time-series access data for each user has gradually become common. Then, is it possible to set the client ID and timestamp as custom dimensions in the same way in Google Analytics under the AMP environment where JavaScript cannot…

What is advanced, cross-domain tracking using hash format?

What is advanced, cross-domain tracking using hash format?

Most of the articles written about cross-domain tracking only mention simple cases, and it’s rare to see articles written about cross-domain tracking in complicated cases. Regarding such cross-domain tracking, in this article I will explain how to do cross-domain using hashing, which you will not see on other blogs, and how to use it. About cross-domain…