What is OMO strategy? Thorough explanation of success points and implementation procedures with examples

What is OMO strategy? Thorough explanation of success points and implementation procedures with examples

ByYasir

Nowadays, it can be said that “online and offline optimization” is the source of competitive strategy for retailers with e-commerce sites . Particularly in recent years, the importance of online rather than offline has been attracting more attention due to unprecedented restrictions such as refraining from going out. Therefore, in this article, we will provide an overview of the OMO strategy,…

What is OMO that goes beyond O2O and omnichannel? Explaining concepts essential to the retail industry in the future

What is OMO that goes beyond O2O and omnichannel? Explaining concepts essential to the retail industry in the future

ByYasir

Many people probably know about “O2O marketing”, which utilizes online customer behavior offline as well. For example, by distributing coupons that can be used at physical stores to users who visit an e-commerce site, we guide them from digital to physical activities. These marketing measures have been in place since before smartphones became widespread, and have gradually…

What is customer experience? Explaining OMO marketing to maximize CX

What is customer experience? Explaining OMO marketing to maximize CX

ByYasir

In recent years, as consumer preferences have shifted from “consumption of goods” to “consumption of experiences”, emphasis has been placed not only on the value of products but also on the customer experience throughout the entire process from purchase to after-sales service. In this article, we will explain customer experience, and then introduce ways to improve customer…