Nowadays, it can be said that “online and offline optimization” is the source of competitive strategy for retailers with e-commerce sites . Particularly in recent years, the importance of online rather than offline …
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OMO
Technology
What is OMO that goes beyond O2O and omnichannel? Explaining concepts essential to the retail industry in the future
by Yasir Aslam
Many people probably know about “O2O marketing”, which utilizes online customer behavior offline as well. For example, by distributing coupons that can be used at physical stores to users who visit …
In recent years, as consumer preferences have shifted from “consumption of goods” to “consumption of experiences”, emphasis has been placed not only on the value of products but also on …