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When embedding videos on websites, embedded videos from Youtube are often used, but Brightcove is used for business use as much as that. If it is an embedded video on Youtube, you can easily measure playback using Google Analytics 4 or Google Tag Manager, but if you want to measure playback with Brightcove, you need to add some…
In Google Analytics, both in the era of Universal Analytics and in the era of Google Analytics 4 , users are identified based on the “client ID” recorded in the browser’s cookie . In Google Analytics 4, the use of Google signals is strongly emphasized, but this does not mean that user identification by “client ID” will disappear,…
Until now, when Google Analytics introduced the standard measurement tag, the only hit sent to Google Analytics was “pageviews.” Therefore, the number of hits per month is equal to the number of page views, so it was easy to estimate the number of hits. Now let’s see how this number of hits changes in Google Analytics…
This time, let’s consider the implementation of a case that often occurs in large-scale sites. Specifically, it is a case where only a part of the directory of the website is cut out and measured. This applies to cases such as manufacturers, where several brand sites are lined up on a website under one domain, and only…
When it comes to web analysis tools, Google Analytics and Adobe Analytics are said to be the two strongest, and Google Analytics is used on many sites, especially due to the existence of a free version of the service. However, there are many other web analytics tools out there. Here, I would like to take up…
Google Analytics cross-domain tracking is now very easy to set up using Google Tag Manager. However, depending on the structure of the site, there are cases where it is not possible to set up cross-domain tracking successfully. In this article, I would like to explain four patterns that do not work properly with normal cross-domain tracking…
Google Analytics allows you to add various customizations to your tracking code. Although the degree of freedom is high, there are few opportunities to know what other people and other sites are implementing. However, the only way to know is by looking at the beacons that are actually being sent to Google Analytics. In this article, I…
It’s common to track multiple domains or multiple subdomains with a single Google Analytics property. In such cases, the normal page report only displays the page path part, and it is not possible to determine which domain’s page view is being viewed on the report screen. To avoid such problems, it is common to set a view…
If you’re using gtag.js right now, many of you may be thinking that you can’t set the client id in a custom dimension. However, although there is no official documentation, it is possible to set the client ID as a custom dimension in gtag.js as well. The method is much simpler than it used to be in analytics.js….
In April 2017, we released ” GA MP Tools ” as an add-on for Google Spreadsheet. This tool is a tool that allows you to send hit data to Google Analytics using the Measurement Protocol by simply creating data on a spreadsheet and clicking the “Send” button from the menu. In this article, I would like to introduce examples…