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According to a monthly survey article by SEM Technology, the adoption rate of GA4 has reached over 9% as of the end of September 2021. In order not to be left behind by this trend, many people are probably considering introducing GA4 tags soon. In this article, we will explain the ” GA4 GTM Migration Tool ”…
One of the features Google Ads launched in beta last year is Enhanced Conversions . This function is similar to the “Conversion API” in Facebook ads. This is a function to measure conversions in the cookieless era, and it is a function to improve the accuracy of measurement using not only cookies but also information close to personal information…
Focusing on Google AdWords, for mobile devices, it is possible to distribute advertisements by OS, device model, and network. However, for desktop terminals, surprisingly, it is not possible to distribute advertisements in finer divisions than that. Rather than allowing AdWords display ads to be targeted by device model or mobile operator, I would like to be…
In today’s daily life and corporate activities, the word “cloud” is almost unheard of. The time has come when many services can be used in the cloud (via network). We also offer a wide range of services for consumer and business purposes. Then, how should we use cloud services properly? Table of contents Differences between…