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When it comes to web analysis tools, Google Analytics and Adobe Analytics are said to be the two strongest, and Google Analytics is used on many sites, especially due to the existence of a free version of the service. However, there are many other web analytics tools out there. Here, I would like to take up…
Google Analytics cross-domain tracking is now very easy to set up using Google Tag Manager. However, depending on the structure of the site, there are cases where it is not possible to set up cross-domain tracking successfully. In this article, I would like to explain four patterns that do not work properly with normal cross-domain tracking…
Google Analytics allows you to add various customizations to your tracking code. Although the degree of freedom is high, there are few opportunities to know what other people and other sites are implementing. However, the only way to know is by looking at the beacons that are actually being sent to Google Analytics. In this article, I…
It’s common to track multiple domains or multiple subdomains with a single Google Analytics property. In such cases, the normal page report only displays the page path part, and it is not possible to determine which domain’s page view is being viewed on the report screen. To avoid such problems, it is common to set a view…
If you’re using gtag.js right now, many of you may be thinking that you can’t set the client id in a custom dimension. However, although there is no official documentation, it is possible to set the client ID as a custom dimension in gtag.js as well. The method is much simpler than it used to be in analytics.js….
In April 2017, we released ” GA MP Tools ” as an add-on for Google Spreadsheet. This tool is a tool that allows you to send hit data to Google Analytics using the Measurement Protocol by simply creating data on a spreadsheet and clicking the “Send” button from the menu. In this article, I would like to introduce examples…
Do any of you have website call tracking (telephone tracking)? In this article, we will show you how to track phone calls from your website in a free and accurate way. Two Techniques for Call Tracking There are two main types of methods for call tracking. The first is to count the number of taps on the…
The method of setting client IDs and timestamps in custom dimensions in regular Google Analytics and analyzing time-series access data for each user has gradually become common. Then, is it possible to set the client ID and timestamp as custom dimensions in the same way in Google Analytics under the AMP environment where JavaScript cannot…
I implemented the extended e-commerce function that I had been thinking of implementing for a long time on this blog (SEM Technology) in mid-August 2015. Before implementing this blog, I implemented it in the form of a compilation of best practices that I found while being involved in the implementation of extended e-commerce for several sites,…
The number of people using custom dimensions, which is one of the new features of Universal Analytics, has gradually increased. I think that the number of sites that set internal data such as client IDs and attributes of member information held by web services as custom dimensions has increased recently. However, there are still sites that…