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Many people probably know about “O2O marketing”, which utilizes online customer behavior offline as well. For example, by distributing coupons that can be used at physical stores to users who visit an e-commerce site, we guide them from digital to physical activities. These marketing measures have been in place since before smartphones became widespread, and have gradually…
Human-centered design (HCD) is design thinking that focuses on the user experience rather than the “thing.” In this article, we will introduce the definition, purpose, and history of human-centered design, as well as the qualification system that companies tend to encourage acquisition of. Get a complete picture of HCD and understand the business possibilities. Table of contents…
In recent years, as consumer preferences have shifted from “consumption of goods” to “consumption of experiences”, emphasis has been placed not only on the value of products but also on the customer experience throughout the entire process from purchase to after-sales service. In this article, we will explain customer experience, and then introduce ways to improve customer…
There are those who compare its innovative scope to that produced fifteen years ago by the introduction of the iPhone and those who, however, fear that it could be used improperly for harmful purposes. In one way or another, however, ChatGPT – the chatbot developed by OpenAI , a company dedicated to the research and development of artificial intelligence –…
This article explains basic information about the General Government Network (LGWAN). It provides an overview, basic policy, explanation of security measures, and the main benefits that can be obtained by using it. If you know the name LGWAN but don’t know the details, please read this article. Table of contents What is General Government Network (LGWAN)? Basic policy…
HPC, which can process large amounts of data at high speed, is becoming indispensable for companies involved in the automotive industry. This is because the use of high-performance systems such as CAD and CAE is essential in the development and manufacturing of automobiles . In addition to the benefits of using HPC, this article will also explain cloud HPC,…
Globally, there is a growing momentum to introduce IT technology in the manufacturing industry. Various IT technologies such as AI and IoT are being considered for introduction, but augmented reality (AR ) is a technology that is attracting attention as it has the potential to help alleviate labor shortages in manufacturing. Therefore, we will explain in an easy-to-understand manner what benefits AR brings…
The technologies of “VR (Virtual Reality)” and “AR (Augmented Reality ) ” are being applied in a variety of situations and are still expanding their possibilities. These technologies are also attracting a lot of attention in the manufacturing industry . In particular, AR is expected to be used in industry, and head-mounted displays (HMDs) dedicated to AR have now become…
Store management operations include a wide range of tasks such as sales management and human resources management. In order to increase sales, all of these operations must run smoothly at all times, and improving the efficiency of store operations is a particular concern for managers. In this article, we will explain the contents of store management operations…
Originally, improvement activities were actively carried out in the manufacturing industry, but it is safe to say that there is no Japanese company today that does not carry out “business improvement. ” In addition to this, in recent years, attention has also been focused on the construction of new business processes through “business reform.” In this article, we will…