What is necessary for companies to promote digital transformation (DX)?

What is necessary for companies to promote digital transformation (DX)?

Companies in various industries are beginning to undergo digital transformation (DX). What is DX and what do companies need to promote it? Let’s think about it, including the issues that need to be solved for its realization. Table of contents DX is a transformation for companies to survive From IT to DX Digitalization flow Things necessary for…

What is UI/UX?

What is UI/UX?

UI/UX is often used in the web industry. We hear the term often, but many people don’t know what it means. Therefore, in this article, I will introduce the meaning and purpose of UI/UX without using technical terms as much as possible so that anyone can understand. Also, I will explain UI/UX design methods and tips,…

What is OMO that goes beyond O2O and omnichannel? Explaining concepts essential to the retail industry in the future

What is OMO that goes beyond O2O and omnichannel? Explaining concepts essential to the retail industry in the future

Many people probably know about “O2O marketing”, which utilizes online customer behavior offline as well. For example, by distributing coupons that can be used at physical stores to users who visit an e-commerce site, we guide them from digital to physical activities. These marketing measures have been in place since before smartphones became widespread, and have gradually…