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In Google Analytics, both in the era of Universal Analytics and in the era of Google Analytics 4 , users are identified based on the “client ID” recorded in the browser’s cookie . In Google Analytics 4, the use of Google signals is strongly emphasized, but this does not mean that user identification by “client ID” will disappear,…
If you’re using gtag.js right now, many of you may be thinking that you can’t set the client id in a custom dimension. However, although there is no official documentation, it is possible to set the client ID as a custom dimension in gtag.js as well. The method is much simpler than it used to be in analytics.js….
In recent years, the importance of customer relationship (CRM) and marketing automation (MA) has been attracting attention. The LTV (Life Time Value) introduced here is one of the important indicators related to these new marketing methods. Here, we will explain the meaning of LTV and its relationship with cross-selling and up-selling. [What is LTV (Life…
On October 14, 2020 , “Google Analytics 4” was introduced on the GMP official blog in the form of Introducing the new Google Analytics . “Google Analytics 4” is the renaming of the new version of Google Analytics that debuted in 2019 as an App + Web property. At SEM Technology, we have been following trends while actually…
Store management operations include a wide range of tasks such as sales management and human resources management. In order to increase sales, all of these operations must run smoothly at all times, and improving the efficiency of store operations is a particular concern for managers. In this article, we will explain the contents of store management operations…