How to specify a phone number in the extended conversion tag of Google Ads?

How to specify a phone number in the extended conversion tag of Google Ads?

ByYasir

One of the features Google Ads launched in beta last year is Enhanced Conversions . This function is similar to the “Conversion API” in Facebook ads. This is a function to measure conversions in the cookieless era, and it is a function to improve the accuracy of measurement using not only cookies but also information close to personal information…

How to export Google Ads data directly to BigQuery?

How to export Google Ads data directly to BigQuery?

ByYasir

In addition to “getting directly from the management screen” and “getting it using Ads API/Script”, there are “directly exporting to BigQuery” for Google Ads report data. “BigQuery” sounds like a difficult method for engineers, but using ” BigQuery Data Transfer Service” makes it relatively easy to use. In this article, I would like to introduce how to set…